One Small Film For A Man. One Giant Leap For Crowdsourcing.

The good people down at YouTube are on the road of pioneering social media once again, this time with a vision to make a complete UGC feature film.

The company has pulled in the big guns of Ridley Scott and Kevin MacDonald to turn the humble day of July 24th into the most visually documented day in the history of humanity. The project, titled Life In The Day, will premiere at Sundance next year and stream simultaneously on YouTube.

"I hope it will be something that will open people's eyes to the possibilities of user-generated film," Macdonald said. "Of course, it's a risk. It could be that I won't get anything interesting back. But I don't think that will be the case. I'm sure there will be some real gems, some real magic, which is what I'm looking for."

I think this is an interesting moment in the evolution of social media as the professional pantheon of Hollywood opens its doors to the idea that quality content can come from the untrained, unskilled everyday person. It's certainly a form of affirmation that the barriers to entry for filmmakers are nearly all but gone. To think you can get a credit on a Sundance-premiering Kevin MacDonald film for simply filming your morning breakfast is a concept inconceivable only five years ago.

The power of the social marketplace is starting to rumble the foundations of the big media players, and it's wonderful to see some people embracing the movement rather than fighting it in courtrooms.