As brands and businesses start to see the amazing power of social media (or more correctly, "social markets") the role for a Social Media expert to slip in between HR and Accounting seems like a likely future for companies keen to please their shareholders who probably engage in social media daily. Having a dedicated social media department might become th competitive advantage some businesses need to get an edge over the competition.
But how do you find a social media expert? What is it that gives someone the right to hold that title?
With Facebook taking over Google last month as the most visited site on the internet, it's clear "social media" is the new "search"... And companies need only glance at Googles market value to see how important it is to be a player in the social media game.
Personally I think understanding that social media is essentially a new way of delivering mass media through conversations and communities (that subtle difference between "telling" and "talking"). It's about tapping into people's wants and engaging with not only current consumers, but the people around consumers. Essentially (from a business perspective) it's about fostering a desire to re-communicate a core message amongst people and businesses that matter to you.
Ian Lurie at Conversation Marketing outlines some great questions (and comedic reactions) CEO's should ask any potential "expert" in social media to find out if they're worthy of the title (read that article HERE).
For me, I think trying to couple the term "expert" to a field of knowledge that is in such a constant state of evolution, development and expansion seems futile. Anyone with experience in social media is free to advise on their experiences, but if there's ever an expert way to analyse, strategise and implement social media campaigns then we can be sure the human race is dead and the world is being run by robots.
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