Monday, April 5, 2010

iPad Record Release In USA


Interesting to see the iPad is selling better than the iPhone in the first weekend of sales. Apple is clearly getting a loyal following (especially considering many early adopters of the product are still unsure how they'll even use it... what a wonderful brand image Apple have crafted!)

The impact of devices on this on our social media interactions is certain to be a game changer - a fact that commercial industry is already starting to listen up to.

One of the areas I'm hoping products like the iPad will penetrate is the 60+ demographic. A device like this that is stripped-back, simplistic in design and intuitive in operation is the kind of device that might bring grandfathers and nanas into the worl of Facebook, Twitter, and even Blogger!

Through my research and involvement with NGO's like The Macular Degeneration Foundation here in Sydney I've witness the undeniable hesitancy of older people to embrace technology.

And who can blame them!

Mountains of installation CD's, monthly Security updates, hourly virus attacks, hard drive failures... PC's are hard work (even for a Gen X nerd like me).

I'm hoping the iPad will cut through the clutter and open the eyes of our parents and grandparents that the world can be a small, connected place of sharing and interaction. The condemnation the product received for being too simplistic to me is its greatest virtue in opening the marketplace beyond tech-savvy teens and young professionals.

And whoever is first to make a "Where Are My Glasses" app is an assured millionaire.


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